Privacy Aspects of Organizing Online Promotional Games

• Assoc. Prof. Martin Zahariev

Nowadays, more and more companies are utilizing the benefits of digital communication with their target audience. This is in line with the global trend to communicate easily, quickly and without borders. To that end, companies often aim to popularize their products and services by organizing various online promotional activities with awards for the participants – contests, lotteries, quiz games, etc., either on their own websites or via different social networks (in the present paper, this type of activities shall be referred to as “online promotional games”). This approach is becoming more and more popular, as the related costs are reasonable, and at the same time, the visibility of a given company, product or service can be significantly increased.